Inbound calls in Google Universal Analytics – creating goals
Integrations
Google Analytics
This is how you integrate matelso Call Tracking technology in existing Google Universal Analytics accounts and make your calls visible.
Requirement:
Configuration has already been carried out in the Control Panel.
Info video on configuration in the Google Analytics account:
Information zum Standard Push:
Die am meisten genutzte Variante die Anrufdaten in Google Universal Analytics zu pushen ist mit Hilfe des Ereignisprofils “Inbound Call”. Hier werden unveränderbare Standardwerte gepusht. Die Inhalte und Variablen sind in der folgenden Tabelle ersichtlich.
Information on the standard push:
The most widely used option for pushing call data to Google Universal Analytics uses the “inbound call” event profile. With this, default values that cannot be changed are pushed. The content and variables are shown in the following table.
Zusätzliches Zielvorhaben für das matelso Conversion Tracking anlegen: