Ü About PROMEDICA PLUS ber PROMEDICA PLUS
PROMEDICA PLUS is a European market leader in geriatric and home care and also one of the most popular thanks to its regional coverage. Today, Promedica is a market leader in geriatric care with 152 franchise locations and over 40,500 care staff.
Source: promedicaplus.de
Promedica's extensive range of services in Germany, the UK, and Poland requires the corresponding marketing measures.With such a successful company, you would automatically assume that everything is set up and working perfectly, wouldn't you? Well, not quite.
Challenge:
- Promedica's customer base shows that when selecting a contact partner, customers place great value on regional availability, trust, and personal consultations. This is absolutely understandable, when you consider the services that the company offers.
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The conversion rating via telephone compared with other ways such as contact forms has been a subject of internal discussion for many years. The customer wants and needs a personal consultation – measuring success using forms or callbacks is too inconvenient from the user's point of view (reduce friction). The assessment at both franchisee and franchiser level was extremely interesting.
- Why? Because a franchiser also bears the marketing costs and rightly questions the actual benefits in the absence of verifiable figures. Marketing investment in the care sector without considering personal consultations is like giving blood transfusions without taking blood groups into account – there will certainly be a degree of success but also very high levels of wastage.
Challenge:
- Promedica's customer base shows that when selecting a contact partner, customers place great value on regional availability, trust, and personal consultations. This is absolutely understandable, when you consider the services that the company offers.
- The conversion rating via telephone compared with other ways such as contact forms has been a subject of internal discussion for many years. The customer wants and needs a personal consultation – measuring success using forms or callbacks is too inconvenient from the user's point of view (reduce friction). The assessment at both franchisee and franchiser level was extremely interesting.
- Why? Because a franchiser also bears the marketing costs and rightly questions the actual benefits in the absence of verifiable figures. Marketing investment in the care sector without considering personal consultations is like giving blood transfusions without taking blood groups into account – there will certainly be a degree of success but also very high levels of wastage.
Solution:
- To ensure regional availability, trust, and personal consultations, each franchiser receives a local tracking telephone number from their area code.
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In addition to the simultaneous call-to-action of a central service number, the telephone numbers are made clickable. The click path to the call is significantly reduced.
- Calls are now not only fed into Analytics and made available to the Google algorithm for optimization purposes – every franchisee receives a monthly report of all generated leads.
Solution:
- To ensure regional availability, trust, and personal consultations, each franchiser receives a local tracking telephone number from their area code.
- In addition to the simultaneous call-to-action of a central service number, the telephone numbers are made clickable. The click path to the call is significantly reduced.
- Calls are now not only fed into Analytics and made available to the Google algorithm for optimization purposes – every franchisee receives a monthly report of all generated leads.
Facts and figures:
Percentage of telephone conversions on company side: 50 %
Percentage of telephone conversions on franchise side: 70 %
Reduction of cost per lead: 30 %
Reduction of wastage: 40 %
In conclusion:
Data-driven marketing works – you just need the right data. matelso supplies this data for maximum voice channel transparency.
Seit 2006 gehört matelso zu den führenden Anbietern moderner Call Tracking Technologie. Frei nach dem Motto: "Alles aus einer Hand" bietet matelso neben dem Tracking mittels Scripten und Cookies auch den komplexen Bereich der Telefonie und Rufnummernvergabe an. Über matelso Call Tracking Technologie geroutete Anrufe greifen auf die bestmöglichen Infrastrukturen zurück und die komplexe Abwicklung der Rufnummernvergabe wird mit Hilfe des matelso Control Panels kinderleicht und vor allem rechtlich abgesichert. Die matelso GmbH ist eingetragener Carrier in Deutschland, Italien, Österreich, in den Niederlanden und der Schweiz. Die Nutzung der Call Tracking Technologie von matelso ist zu 100% DSGVO konform.